Past Media Releases

Queenstown becomes Queensland-town with record New Zealand trade mission

06 April 2016

Queenstown will become Queensland-town when the largest contingent of state tourism trade representatives head to the South Island to inspire more New Zealanders to holiday in the Sunshine State.

Tourism and Events Queensland (TEQ) CEO, Leanne Coddington, said Queensland on Tour New Zealand 2016, the State’s largest tourism trade mission to NZ, had sold out with overwhelming interest from Queensland sellers and more than 100 New Zealand industry agents.

“With a record 50 Queensland tourism business involved this year, Queensland on Tour New Zealand is a hugely popular and valuable annual initiative to sell Queensland’s destinations and holiday experiences to one of our largest international visitor markets,” Ms Coddington said.

“We have seen consistent support from the Queensland tourism industry and the New Zealand trade sector since the event began over three years ago.    

“A significant number of Queensland destinations are represented on the tour including Brisbane, the Gold Coast, Fraser Coast, Outback Queensland, Southern Great Barrier Reef, Southern Queensland Country, Sunshine Coast, Townsville North Queensland, Tropical North Queensland, and the Whitsundays.

“It gives Queensland industry the opportunity to meet key New Zealand representatives including travel agents, product managers and reservation staff, as well as selected travel trade and consumer media.

“We also have the first event, the Toowoomba Carnival of Flowers, on board this year to promote Australia’s longest-running and celebrated horticultural event.

“This activity follows fantastic visitor growth from New Zealand in 2015 with 424,000 visitors to Queensland who spent $556 million, increases of two and four per cent respectively.

“This is a great time to drive home the Queensland holiday message in New Zealand.”

Queensland on Tour New Zealand will take place at the Novotel Lakeside Hotel and Skyline in Queenstown from 6-8 April 2016.


Participating Operators    
Accor Hotels; Whole of State
Air New Zealand and Virgin Australia; Whole of State
Dreamtime Resorts; Whole of State
JUCY; Whole of State
Metro Hotel; Whole of State
Wyndham Hotel Group; Whole of State
Brisbane Marketing; Brisbane
Mirimar Cruises; Brisbane
NEXT Hotel Brisbane; Brisbane
Punthill Brisbane; Brisbane
Tangalooma Island Resort; Brisbane
Fraser Coast Opportunities; Fraser Coast
Con-x-ion Airport Transfers; Gold Coast
Currumbin Wildlife Sanctuary; Gold Coast
Dreamworld, WhiteWater World and SkyPoint; Gold Coast
Gold Coast Tourism; Gold Coast
Harbour Town Outlet Shopping Centre; Gold Coast
Jupiters Hotel & Casino; Gold Coast
Village Roadshow Theme Parks; Gold Coast
Cobbold Gorge Tours and Accommodation; Outback Queensland
Kinnon & Co; Outback Queensland
Outback Aussie Tours; Outback Queensland
Outback Queensland Tourism Association; Outback Queensland
Capricorn Enterprise; Southern Great Barrier Reef
Delaware North - Heron Island; Southern Great Barrier Reef
Empire & Edge Apartment Hotels; Southern Great Barrier Reef
Yeppoon Accom Pty Ltd; Southern Great Barrier Reef
Happy Valley Retreat; Southern Queensland Country
Southern Queensland Country Tourism; Southern Queensland Country
Toowoomba Carnival of Flowers; Southern Queensland Country
Visit Sunshine Coast; Sunshine Coast
Orpheus Island; Townsville North Queensland
Townsville Enterprise Limited; Townsville North Queensland
GSL Aviation; Tropical North Queensland
Jungle Surfing Canopy Tours; Tropical North Queensland
Nautilus Aviation; Tropical North Queensland
Paradise Links Resort; Tropical North Queensland
Quicksilver Group; Tropical North Queensland
Skyrail Rainforest Cableway; Tropical North Queensland
Tourism Port Douglas & Daintree; Tropical North Queensland
Tourism Tropical North Queensland; Tropical North Queensland
Wildlife Tropical North Queensland; Tropical North Queensland
at Hotel Group; Whitsundays
Coral Sea Resort; Whitsundays
Cruise Whitsundays; Whitsundays
Daydream Island Resort & Spa; Whitsundays
Hamilton Island; Whitsundays
Ocean Rafting; Whitsundays
One&Only Resorts; Whitsundays
Tourism Whitsundays; Whitsundays