Past Media Releases
Restaurant Australia welcomes culinary VIPs to Queensland
12 November 2014
Queensland’s most exceptional food and wine experiences will be showcased to millions of potential travellers as 11 of the world’s most respected culinary VIPs tour the state this week.
Tourism and Events Queensland (TEQ) Chief Executive, Leanne Coddington, said the influencers would travel to Queensland as part of Tourism Australia’s global campaign, Restaurant Australia.
“From seafood feasts on the beach to dinner in the Daintree and gourmet food trails through the Sunshine Coast, TEQ has partnered with Tourism Australia to ensure our visiting connoisseur’s experience the very best of Queensland’s hospitality.”
The 11 VIPs will be welcomed by Queensland’s three Restaurant Australia Ambassadors, celebrity chef, television presenter author and restaurant owner, Ben O’Donoghue, chef and owner of Cairns Ochre Restaurant, Craig Squire and the Director of Noosa, Kawana, Brisbane and North Queensland Farmers Markets, Shane Stanley.
“Queensland’s Restaurant Australia Ambassadors have spent the past six months waving the Queensland foodie flag since the inception of the campaign, representing the state in Australia and overseas in New Zealand and Hong Kong,” said Ms Coddington.
“The visiting VIPs are from some of Queensland’s key international visitor markets including Canada, China, France, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, and the United States.
“With a combined audience reach of millions, their experiences in Queensland will have the potential to inspire a new wave of tourists with a hunger for a Queensland holiday.”
The VIPs touring Queensland include:
- Jing Li, Author - China
- Kunal Kapur, Celebrity Chef – India
- Mr Christophe Michalak, Author, Presenter - France
- Sarah Tuck, Writer, Photographer – New Zealand
- Jessica Allen, The Social on CTV – Canada
- Sherson Lian, Celebrity Chef, Host – Malaysia
- Maria Goretti Warsi, Celebrity Chef, Blogger – India
- Vanessa Yeung, Author – Hong Kong
- Alexander Thian, Editor – Indonesia
- Naoko Terada, Travel Writer – Japan
- Matthew McCallister, Executive Chef – USA
Research conducted by Tourism Australia showed that great food, wine and local cuisine was now a major factor in holiday decision making. The challenge however was that for people who have never visited the country, the research showed only 26 per cent associated the destination with good food and wine offering. For those who had visited though, Australia ranked second for its food and wine experiences behind France and ahead of Italy. Restaurant Australia aims to narrow the perception gap between those who have visited Australia and those who have not.
[ENDS] Wednesday 12 November 2014
Tourism and Events Queensland: 3535 5020 / 0431 294 625