Past Media Releases

Sports festival to boost Cairns tourism

04 June 2014

Thousands of international and domestic athletes and spectators have converged on Cairns this week for the Cairns Airport Adventure Festival, providing a big boost for the region’s tourism industry as well as local small businesses.

Minister for Tourism and Major Events Jann Stuckey said the festival attracted more than 14,000 competitors, spectators and volunteers in 2013, with more than 3,000 of these interstate and international visitors.

“I warmly welcome all competitors and festival supporters to the region, helping the Government deliver its election promise to grow tourism as one of the four pillars of the economy,” Ms Stuckey said.

“Last year the event generated almost 40,000 visitor nights. We expect this year’s festival will be just as successful with an even stronger turnout.

“The Queensland Government’s 20-year plan for tourism, Destination Success, recognises the importance of supporting events in Queensland that drive repeat visitors to regional destinations.

“Events like this support our goal of growing overnight visitor expenditure from $15 billion to $30 billion by 2020.”

Minister Stuckey said the festival, featuring the iconic IRONMAN Cairns, would see a series of sporting events take place across the region from 1 to 9 June.

“The Newman Government has a strong plan for a brighter future and recognises sports tourism as a major contributor to Queensland’s economy,” she said.

“The Cairns Airport Adventure Festival takes place across Queensland’s tropical north, giving athletes and spectators a chance to explore destinations from Cairns to Palm Cove, Port Douglas, Green Island and the Great Barrier Reef.”

Assistant Minister for Tourism Gavin King said the event showcased Cairns and the Great Barrier Reef to adventure enthusiasts from around the world.

“From IRONMAN branded events to endurance mountain biking, ocean swimming, outrigger canoe and surf ski ocean races, the festival’s program perfectly promotes the destination’s adventurous side,” Mr King said.

 “Thanks to domestic and international television coverage of the event, the festival and Cairns will be seen in New Zealand, the UK, China, Japan, Europe and the US, encouraging overseas viewers to book a holiday and experience the beauty of Far North Queensland for themselves.”

 Ms Stuckey said the Cairns Airport Adventure Festival was part of a growing events calendar for the region which included the AFL Premiership Match, Cairns NRL Fixture and the UCI Mountain Bike World Cup and Trials Championships.

[ENDS] 4 June 2014             
Media Contacts: Minister Stuckey’s office: 3719 7240 / 0439 291 268        
Tourism and Events Queensland: 3535 5840