Past Media Releases

Storytelling toolkit now available

15 December 2016

Tourism and Events Queensland has developed a new resource aimed at providing industry with the tools to deliver memorable experiences through storytelling.

The new storytelling manual – Extraordinary Experiences through Storytelling: Unlocking the Secrets of Successful Storytelling – was released this week. 

The objective is for operators to use storytelling to connect with their guests and ultimately enhance their visitor experience. 

The manual covers the benefits of storytelling, how to create and develop a story, principles and delivery techniques and how to integrate storytelling into a tourism business. Complementing the storytelling manual is a workbook and a series of online videos. 

Access the storytelling toolkit at