Past Media Releases

Support Queensland's tourism industry

03 April 2017

Tourism Minister Kate Jones is urging all Australians to get behind Queensland’s tourism industry following ex-Tropical Cyclone Debbie, by sharing their best #thisisqueensland holiday memories.

“There’s no question Cyclone Debbie left her mark in Queensland, but we know our tourism industry is incredibly resilient when it comes to responding to events like this,” she said.

“It’s been a really tough week, but we’re built tough in Queensland and we will bounce back.

“Just like we did after Cyclone Yasi, Cyclone Marcia and the 2011 floods, we will support our communities and our tourism industry to rebuild.

“We’re already working hard to support tourism operators to get back to business as quickly as possible.

“Tourism and Events Queensland, industry representatives and the Regional Tourism Operator network have come together to plan for the industry recovery process.

“In the coming weeks and months we will roll out a targeted marketing campaign, in partnership with Tourism Australia, to encourage everyone to consider a Queensland holiday.”

To kick off the recovery efforts, Ms Jones has encouraged travellers to share their favourite Queensland holiday photos on social media with #thisisqueensland.

“Queensland’s tourism industry is incredibly resilient, but we need people to continue to support the industry now and into the future,” she said.

“Let’s all share our favourite holiday snaps on Instagram, Facebook and twitter to get the ball rolling.

“We want to send a very clear message that Queensland is still the best place in Australia to come for holidays.

“Although many communities have been affected by the cyclone and floods, Queensland is still open for business.”