Past Media Releases

Tourism and Events Queensland leads Greater China Mission

10 March 2016

Tourism and Events Queensland (TEQ) will lead a trade mission to China showcasing the state to key trade partners from China, Hong Kong and Taiwan, as Queensland welcomes record numbers of Chinese visitors.

Chinese visitors spent more in Queensland’s destinations than any other source market with just under $1 billion in the year ended December 2015 as visitors grew by 21 per cent. Chinese visitor numbers are closing in on New Zealand, the state’s largest source market.

The Greater China Mission is jointly led by TEQ with Destination New South Wales (DNSW), and includes 42 Queensland operators visiting two major cities across five days.

It is the seventh joint mission to China for TEQ and DNSW, during which operators will meet with travel agents, product managers, operations staff, media and airline representatives in Xiamen and Beijing.
TEQ Chief Executive Officer Leanne Coddington said the aim of the mission was to introduce Chinese travellers to the diverse range of offerings Queensland has on show.
“With the strong growth of the emerging Free and Independent Traveller (FIT) segment, it is important we identify and inspire these travellers by showing them one of their closest and most desirable destinations,” Ms Coddington said

“This mission puts our operators in the market and face-to-face with the agents that will open the door to these travellers who are just one flight away from the best address on earth.”

Ms Coddington said the Greater China Mission was an ideal opportunity for Queensland’s tourism businesses to strengthen relationships with key Chinese trade partners, negotiate business deals and showcase the state. 

“Trade missions such as this provide a platform for industry to foster relationships with key trade partners and show that Queensland is the best address on earth,” Ms Coddington said.

“Queensland is a massive drawcard for Chinese tourists with the iconic Great Barrier Reef, the world renowned beaches, stunning outback, culinary delights and world class major events.”

Operators taking part include regional tourism organisations, island resorts, wildlife parks, accommodation providers, restaurants, shopping outlets and tour providers showcasing the diverse destinations and holiday offerings available. 

The following Queensland operators are participating in the Greater China Mission:

Brisbane Airport Corporation

Brisbane Marketing Pty Ltd

Lone Pine Koala Sanctuary

Tangalooma Island Resort

Hotel Jen by Shangri-La

Big Cat Green Island Reef Cruises

Cafe China Seafood Restaurant and Noodle Express Group

Cairns Colonial Club Resort

Dundees Restaurant

Hartley's Crocodile Adventures, Kuranda Koala Gardens and Birdworld Kuranda

Hot Air Gold Coast & Cairns

Nautilus Aviation

Ocean Hotel and Tourism

Pullman Reef Casino Hotel

Quicksilver Group - Great Adventures

Raging Thunder Adventures

Skyrail Rainforest Cableway

The CaPTA Group

Tourism Tropical North Queensland

Downunder Farmstays

Catch a Crab Pty Ltd

Currumbin Wildlife Sanctuary

Dreamworld & SkyPoint

Gold Coast Tourism

Harbour Town Outlet Shopping Centre Gold Coast

Hotel Grand Chancellor

Mantra Group

Mt Nathan Winery

Superbee Honeyworld

Tropical Fruit World

Village Roadshow Theme Parks

Watermark Hotel & Spa Gold Coast

Whales in Paradise

Fraser Island Kingfisher Bay Resort Group

Visit Sunshine Coast

Airlie Beach Hotel

Coral Sea Resort

Cruise Whitsundays

Daydream Island Resort and Spa

Hamilton Island

One&Only Hayman Island

Whitsundays Marketing & Development