Past Media Releases

Tickets on sale as the world's best players countdown to Total BWF Sudirman Cup

28 October 2016

To mark tickets to the World Mixed Team Championships of Badminton – the prestigious Total BWF Sudirman Cup 2017 – going on-sale today, Minister for Tourism and Major Events Kate Jones and Gold Coast Mayor Tom Tate joined Badminton Australia officials at Sky Point as the Sudirman Cup trophy arrived on the Gold Coast.

The 2017 tournament, to be held at the Gold Coast Sport & Leisure Centre at Carrara in the new sporting precinct for the Gold Coast 2018 Commonwealth Games, marks the first time in the 25 year history of the event that the Badminton World Federation (BWF) has selected an Australian destination to stage the event.

Queensland Minister for Tourism and Major Events Kate Jones said the major international event coupled with the BWF Annual General Meeting would deliver significant benefit for the State.  

“This is a great opportunity for the world’s best badminton players to compete in Queensland for the coveted BWF Sudirman Cup and I know it will be a huge drawcard for visitors from all over the world,” Ms Jones said. 

“The tournament combined with the BWF Annual General Meeting is set to inject $10 million into Queensland’s tourism economy. 

“I congratulate Tourism and Events Queensland and event partners for bringing this internationally renowned event to Queensland.” 

Minister for Trade, Tourism and Investment and Federal Member for Moncrieff, the Hon Steven Ciobo MP said, “'It's no surprise that the organisers of the Sudirman Cup chose the Gold Coast to host the event. The Gold Coast has it all - beautiful weather year round, uniquely Australian experiences and a vibrant food scene.  We also have a proven track record for hosting events, such as the GoPro Athlete Summit and the Australian Tourism Exchange. 
The positive economic impact that the Sudirman Cup and surrounding events will deliver to Queensland is fantastic news for the region.  The event will also provide great exposure for the Gold Coast, particularly in the lead up to the 2018 Commonwealth Games.'

Gold Coast Mayor, and Sudirman Cup patron, Tom Tate said he was thrilled the Gold Coast was playing host to the Sudirman Cup, given it is the first time the event has taken place in the Southern Hemisphere. 

“Our reputation as a sporting and events capital is certainly flourishing as we head towards the Gold Coast 2018 Commonwealth Games™,” he said.

“To host this event and be able to show the Gold Coast off to a global audience of more than 400 million is a tremendous opportunity which will result in ongoing economic benefits for our city.”  

Until this point the biannual event has only ever run in European or Asian Countries, meaning it is also the first time that the unique tournament trophy has travelled so far afield and landed in Australia.

The one of a kind Sudirman Cup trophy is 80cm high and made of 22 carat (92%) gold-plated solid silver and stands on an octagonal base made of jati wood (Java teak wood). The cup is in the form of a shuttlecock with a replica of the Borobudur Temple and  handles in the shape of stamens, symbolising the seeds of badminton.   As the 2015 Sudirman Cup tournament winner, China remains the current title holder of the Cup.

Badminton Australia Board member and Tournament Director Loke Poh Wong said, “A replica of the trophy has never been made so this trophy is the one that has been contested for a quarter of a century.  In the badminton world it truly is priceless and we’re thrilled that the BWF has entrusted us with the Sudirman Cup trophy in the lead in to the tournament next year.”

The BWF Sudirman Cup 2017 is the world cup of badminton, and is the next big BWF tournament on the badminton world calendar.  As such the event will attract the world’s best players from badminton powerbases including China, Korea, India, Denmark, Thailand, Japan, Taiwan, Indonesia and Malaysia.

The Sudirman Cup, together with the BWF AGM, is expected to bring more than 1,500 participants from over 160 countries who will all converge on the Gold Coast in May next year.

Loke Poh Wong added, “Badminton is the second most popular sport in the world behind soccer, and is the fastest racquet sport in the world.  It has a huge profile globally and we’re pleased to see it growing in popularity in Australia.  With internationally renowned players like Lin Dan from China, who is a two time Olympic Gold Medallist and five-time badminton world champion, and Saina Nehwal from India, one of the biggest names in women’s badminton and who has a huge following of more than 7.7 million on facebook - nearly double that of women’s world #1 in tennis Serena Williams - set to compete next year we will be able to put the spotlight on badminton, and the beautiful Gold Coast.”

“The stars of badminton have a huge profile globally, in their home countries they are like rock stars.  Lin Dan is a Dolce & Gabbana model and fashion ambassador, and Saina has just been announced on the IOC Athletes Commission, but when they come to the Gold Coast they will be able to enjoy the beaches and other attractions without being mobbed.  It’s a nice change of pace.”
With an all-star lineup of international players set to compete on the Gold Coast, tickets for the Sudirman Cup 2017 will be in high demand when they go on-sale today (Friday October 28) via Ticketek with ticket packages to watch the finals expected to sell-out fast.

General admission tickets start at just $35, and range up to $400 for the entire 8-day competition with Premium seating. 

Early bird and family packages are also available to ensure fans experience a world cup tournament in Australia.

Corporate tickets and sponsorships are also available for individuals and organisations who wish to be associated with the event.

For further ticketing information and sales please go to  or at

General event information will be available on the Badminton Australia facebook page and website