Past Media Releases
Paradise Through Your Lens: Global Search for TNQ Enthusiasts
20 November 2014
The search is on for ten global travellers to capture the beauty of Tropical North Queensland as part of an exciting new tourism campaign.
Paradise Through Your Lens is the latest instalment in the region’s Paradise marketing push and will help to grow tourism and create jobs in North Queensland.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey, said Paradise Through Your Lens is a partnership between the State Government, Qantas and Tourism Tropical North Queensland (TTNQ).
“A world-wide competition will uncover 10 candidates who will be brought to the region and tasked with creating short films about their experiences, the natural attractions and indigenous culture,” said Ms Stuckey.
“Following the visits, films will be judged by a panel of tourism and marketing experts and the person with the most compelling story will win a prize valued at AUD$20,000.
“Creative generated during the competition will feature on television in Sydney, Melbourne and Brisbane, alongside Qantas sale fares and also be used in online and international marketing.
Ms Stuckey said The Newman Government’s 20-year plan for tourism, Destination Success, outlines the importance of positioning Queensland as a premier destination by ensuring marketing activity emotionally connects with a global audience.
“Paradise Through Your Lens follows on from the successful 1 Day in Paradise and This is my Paradise campaigns which ran in 2013 and 2014 respectively,” Ms Stuckey said.
“In the past twelve months the campaigns have seen the @tropicalnorthqueensland Instagram account following almost double, the Explore Tropical North Queensland Facebook page grow by more than 10,000 fans and more than one million views to Tropical North Queensland’s YouTube page generated.
“Now we are showcasing the best of the destination through a visitor’s eyes and this will encourage even more travellers around the world to experience Tropical North Queensland first-hand.”
Tourism and Events Queensland (TEQ) CEO Leanne Coddington said the latest initiative was part of the overall effort to connect potential visitors with Queensland’s suite of destinations like never before.
“Paradise Through Your Lens is about showcasing the destinations’ incredible natural beauty and adventurous visitor experiences through the eyes of travellers from around the world,” Ms Coddington said.
“The idea is to use the authentic and engaging stories of visitors and share them with the world to present the destination in an inspiring new light.
“The campaign is a wonderful example of TEQ, TTNQ and industry working together to encourage more visitors to the destination.”
To be in the running to become one of 10 TNQ filmmakers, online applications demonstrating passion for TNQ can be submitted from Monday 24 November on ExploreTNQ.com.au. Entries close at midnight Sunday 21 December.
[ENDS] Thursday 20 November 2014
Minister Stuckey’s office: 3719 7240 / 0439 291 268
Tourism and Events Queensland: 3535 5840 / 0426 239 431