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Toowoomba to host DestinationQ forum

04 August 2017

Front of the Empire Theatre, Toowoomba

Tourism businesses, industry groups and stakeholders are invited to attend Queensland’s leading tourism forum, DestinationQ, in Toowoomba on August 30.

Tourism and Major Events Minister Kate Jones said the regional DestinationQ forum provided an ideal opportunity for the industry to collaborate, hear from experts and develop ways to further build Queensland tourism.

Ms Jones said she encouraged tourism operators across the region to register for the Toowoomba event, with 196 event proponents, local councils, tourism businesses and education specialists already signed on to attend.

“Tourism in Queensland is going from strength-to-strength, injecting $25 billion into the state’s economy and supporting more than 225,000 jobs,” she said.

“Southern Queensland Country, which incorporates Toowoomba, the Darling Downs and the Granite Belt has seen strong growth of more than 11 per cent in overnight visitor expenditure over the past three years to a record high of $773 million.

This forum is a chance to come together and build on that momentum.

“Focusing on the topic of harnessing the value of events for regional communities, the Toowoomba DestinationQ event will highlight the importance of events in the tourism economy and the role they play in communities.

“Our It’s Live! In Queensland events calendar is worth $600 million a year to the state’s economy, enhancing Queensland’s reputation as Australia’s leading events destination.”

“By learning to better harness the value of events, our calendar can continue to grow while providing huge benefits to regional communities. There is no better place to do that than in Toowoomba, home to one of Queensland’s most successful and iconic events, the Carnival of Flowers.”

Ms Jones said the event, run by Tourism and Events Queensland, would feature presentations from key industry figures from across Australia along with panel sessions, networking events and Q and A opportunities.

There will be further regional DestinationQ forums in Gladstone and Bundaberg, as well as an indigenous forum in Brisbane, ahead of the state-wide DestinationQ event also to be held in Brisbane from November 9-10.

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