Past Media Releases

Townsville 400 a $34 million injection into local economy

08 July 2017

New figures released ahead of this weekend’s Watpac Townsville 400 show just how significant the event is in terms of delivering tourism benefits for the region.

Premier Annastacia Palaszczuk said the latest economic impact report from Tourism and Events Queensland (TEQ) confirmed last year’s event delivered a $34 million economic boost and more than 120,000 visitor nights.

“We know the Townsville 400 is well established as one of North Queensland’s must-see major events,” the Premier said.

“I can’t wait to be in Townsville to experience all the Supercars action this weekend.

“This event continues to be a major drawcard for visitors to Townsville and demonstrates that Queensland has what it takes to host the best events in the best destinations.

“We understand the value of this event to the Townsville community.

“That’s why last year we locked in ongoing support for this event for another three years until 2019.

“As we saw last weekend with the Battle of Brisbane and the Gold Coast Marathon, Queensland has a winning formula when it comes to hosting major events.

“We have the best events calendar of any state in Australia.

“We are committed to supporting major events through TEQ because they deliver significant economic and community benefits.”

Townsville-based Minister Assisting the Premier on North Queensland and Member for Mundingburra Coralee O’Rourke said visitors to Townsville would have an unforgettable experience.

“This weekend Townsville will roll out the welcome mat,” Ms O’Rourke said.

“To all the Supercars fans gearing up for this weekend we extend a big welcome and invite you to stay on, take a break, enjoy the local hospitality and the tourism experiences on offer in the region.”

Minister for Energy and Biofuels Mark Bailey said he was keen to catch up with champion driver Mark ‘Frosty’ Winterbottom - the face of the Palaszczuk Government’s E10OK campaign - at the Townsville 400.

“Ethanol blends are the fuel of choice for the V8 Supercars and since our ethanol mandate was introduced on 1 January 2016, many Queensland motorists are following the lead of the Supercar industry in embracing the renewable energy source as the fuel of choice for their vehicles,” Mr Bailey said.

“This is an exciting time for the industry and for the region and I’m really revved up for the event.”

Supercars Chief Executive James Warburton said another strong crowd was expected to attend this year’s event in Townsville, with competition on track closer than it had been in recent years and the performances of Jimmy Barnes and James Reyne a major drawcard.

“We’ve seen the Townsville event grow in popularity with visitors from around Australia and overseas since we first began racing there in 2009,” Warburton said.

“It has become one of the real signature events on our calendar each year and one which visitors keep returning to, and bringing their friends.

“The 2016 event results are really pleasing to see. I thank Minister Jones and TEQ for the continued support of an event which is critical for Townsville and North Queensland economies.”