Past Media Releases

Travellers enticed to ‘make the most of the moment’ on Sunshine Coast

28 April 2013

A major new Sunshine Coast tourism marketing campaign will begin today to build on the 1.7 million Australians who travelled to the region for a Naturally refreshing holiday in 2012.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the ‘Make the Most of the Moment’ campaign was a Tourism and Events Queensland (TEQ) and Sunshine Coast Destination Ltd (SCDL) initiative.

“Campaigns like these in priority domestic markets are part of the $20 million Tourism Investment Strategy, helping to drive visitors to Queensland and support our tourism industry,” Ms Stuckey said.

“In 2012, the Sunshine Coast saw a 15 per cent year-on-year increase to 1.7 million Australian holidaymakers according to the latest Tourism Research Australia data.

“This has helped contribute to the Queensland Government’s goal of achieving $30 billion in overnight visitor expenditure by 2020.

“The aim of the new campaign is to encourage more Australians to take some time out and visit the Sunshine Coast to ‘Make the Most of the Moment’ and reconnect with family or friends.”

Ms Stuckey said the TV and online campaign would promote the Sunshine Coast’s enviable winter weather until 30 June.

“While Sydneysiders and Melburnians are turning on their heaters, they will see naturally refreshing images of Sunshine Coast beaches and hinterland,” she said.

SCDL Marketing and Brand Director Veronica Rainbird said the campaign invited visitors to ‘Make the Most of the Moment’ and reinforced the Sunshine Coast’s naturally refreshing brand.

“This exciting new campaign encapsulates and showcases the Sunshine Coast as the perfect place to enjoy quality time together and leave feeling naturally refreshed,” Ms Rainbird said.

For more information about the ‘Make the Most of the Moment’ Sunshine Coast campaign visit

[ENDS] 28 April 2013

Media Contact:

Minister’s Office – 3244 2004 or James Martin 0419 776 145

Tourism and Events Queensland – 3535 5840

Sunshine Coast Destination Ltd – 0417 345 050