Past Media Releases

Turtle tourism picks up pace in Bundaberg Region

19 October 2014

A major state-wide advertising campaign will promote the Bundaberg North Burnett and the Southern Great Barrier Reef region ahead of the local turtle hatching season.

Tourism Minister Jann Stuckey said the investment in local tourism delivered on the election promise to grow the sector as one of the four pillars of the economy.

“The 2014 Turtle Campaign will continue to drive visitation to what is a signature Australian experience that shouldn’t be missed,” Ms Stuckey said.

“The investment will continue to increase bookings to the Mon Repos turtle experience and see the region’s small businesses benefit from the tourist dollar.”

Ms Stuckey said in another coup for the region’s tourism sector, turtle season visitors would be among the first to access new tourist information touchscreens and a smart phone app.

“The touch screen systems will be strategically positioned at locations from Eidsvold to Bargara,” she said.

“Visitors can discover information about the region and the exciting visitor experiences on offer.

“The screens will be complemented by a visitor app which will give tourism operators and small businesses access to tourists and potential customers.

“These initiatives have been put in place to encourage visitors to stay longer and experience more as we work towards our state-wide goal of doubling overnight visitor expenditure by 2020.

“Tourism slumped under the former Labor government, but with innovative thinking and this type of promotion, it will continue the resurgence of the last two years.”

National Parks Minister Steve Dickson said the Bundaberg turtle experience continued to be a major drawcard for the region.

“Nesting and hatching turtles are one of the most spectacular wildlife spectacles in Australia, with more than 28,000 people enjoying this unique Queensland experience at Mon Repos last season,” Mr Dickson said.

“The Newman Government is currently undertaking a $450,000 upgrade at the Mon Repos turtle centre, and this will help encourage more tourists to visit the region and enjoy this experience.”

Member for Burnett, Stephen Bennet said the 2014-2015 turtle season will benefit the entire region. 

“As hundreds of turtles take their first steps along the Bundaberg region’s beaches, we want visitors to be there to experience this amazing spectacle first-hand,” Mr Bennet said.

Bundaberg North Burnett Tourism General Manager Rick Matkowski said, “Bundaberg North Burnett Tourism is proud to be partnering with the Queensland Government, Bundaberg and North Burnett Councils to deliver a Queensland first in tourism information touch screens.”

“Visitors to the region will embrace the new technology, giving them on-the-spot access to detailed information of the exceptional tourism experiences and businesses on offer throughout the region.

“The new technology engages a greater representation of the region’s tourism and local businesses to provide information to consumers in a format that is relevant today and in their location.

“Our major turtle campaign officially commences next month and the touchscreen kiosks will be operational to assist the vast number of visitors coming to our region to experience this unique and extremely popular natural experience at Mon Repos.”
Turtle hatching season officially begins November 10.

For more information visit www.southerngreatbarrierreef.com.au

[ENDS] 19 October 2014

Media contact: Jarrad Brevi 3719 7240 / 0439 291 268
Minister Dickson’s Office 371 97110