Methodologies referred to in our publications.
Tourism RegionsThe tourism regions are constructed from allocations of whole Statistical Area Level 2 (SA2s) as defined by the Australian Bureau of Statistics (ABS). Tourism regions are provided to ABS by Tourism Research Australia (TRA).
Tourism region boundaries are updated annually by TRA in consultation with State and Territory tourism organisations.
Research Insights & Target Market
Who we're talking to - the customer
TEQ also targets HVTs in international markets, aligning with Tourism Australia's (TA) approach. International HVTs travel internationally out of their home region, would consider or intend to visit Australia, are aligned to Australia's competitive offering and spend more than the average leisure traveller on trips, resulting in a longer stay and greater dispersal. For more information on international HVTs see: http://www.tourism.australia.com/en/markets-and-stats/consumer-research.html