Methodologies referred to in our publications.
International Visitor Survey
National Visitor Survey
Overseas Arrivals and Departures
Survey of Tourist Accommodation
The tourism regions are constructed from allocations of whole Statistical Area Level 2 (SA2s) as defined by the Australian Bureau of Statistics (ABS). Tourism regions are provided to ABS by Tourism Research Australia (TRA).
Tourism region boundaries are updated annually by TRA in consultation with State and Territory tourism organisations.
For Queensland, the 2016 tourism region changes were:
- Outback region enlarged to include the SA2s of Roma and Roma Region
- Southern Queensland Country reduced by the transfer of the SA2s of Roma and Roma Region
Further information on the 2016 changes
Research Insights & Target Market
Who we're talking to - the customer
TEQ targets domestic travellers who will generate a disproportionate share of OVE for Queensland. Those identified as High Value Travellers (HVT’s) engage in domestic leisure travel, spend more time than the average traveller on leisure trips, and are aligned to Queensland’s competitive offering, indicating they are interested in having the types of leisure experiences Queensland has to offer.
In international markets, TEQ currently targets Experience Seekers. This segmentation is however currently under review by Tourism Australia (TA) and TEQ with a view to adopting our HVT approach in all TEQ source markets.
Source: High Value Traveller research commissioned with BDA Marketing Planning, 2017
High Value Traveller profiles
In international markets, we currently target Experience Seekers, however international segmentation is currently under review by Tourism Australia and TEQ