Unpacking International Markets

In 2019 Tourism and Events Queensland conducted market research in China to better understand travel behaviours and preferences of Chinese travellers. The snapshot below provides a summary of key findings from this research. 

Chinese Leisure Traveller in 2019 

In 2019 Tourism and Events Queensland spoke to tourism operators across Queensland, including Brisbane, Tropical North Queensland and the Gold Coast about their level of involvement in the China market and barriers to attracting more Chinese visitors.

Queensland Tourism Operators in the China Market 2019 

Brisbane Tourism Operators in the China Market 2019  

Gold Coast Tourism Operators in the China Market 2019   

Tropical North Queensland Tourism Operators in the China Market 2019


In 2017 Tourism and Events Queensland conducted market research in Japan and Korea to better understand travel behaviours and preferences of key audiences in both markets. The snapshots below provide a summary of key findings from this research. 

Unpacking the Japanese traveller 2017

Unpacking the South Korea traveller 2017