Unpacking International Markets

In 2018 Tourism and Events Queensland conducted market research in China to better understand travel behaviours and preferences of Chinese travellers. The snapshots below provide a summary of key findings from this research. 

We also spoke to Tourism Operators in Brisbane, Tropical North Queensland, Gold Coast and The Whitsundays about their level of involvement in the China market and barriers to attracting more Chinese visitors

Unpacking the Chinese Traveller 2018   

Queensland Tourism Operators in the China Market 2018  

Brisbane Tourism Operators in the China Market 2018  

Gold Coast Tourism Operators in the China Market 2018   

Tropical North Queensland Tourism Operators in the China Market 2018 


In 2017 Tourism and Events Queensland conducted market research in Japan and Korea to better understand travel behaviours and preferences of key audiences in both markets. The snapshots below provide a summary of key findings from this research. 


Unpacking the Japanese traveller 2017

Unpacking the South Korea traveller 2017