About Visitor Information Centres (VICs)

Accredited Visitor Information Centres (VICs) play an important role in Queensland's tourism industry.  They make a significant economic contribution to tourism, particularly in regional areas, by providing information to visitors that encourages them to stay longer, spend more money, experience more attractions and revisit. VICs also create significant social benefits, as many rely heavily on a volunteer workforce and operate as an important community facility.

In recent years there has been increased recognition of the role of VICs and their importance in providing high quality tourist information.

Accredited VICs are found all around Queensland; view the map and information for these centres here.

We encourage you to view the Eligibility for accreditation if you are interested in becoming an Accredited Visitor Information Centre.

A National Perspective on Visitor Information Servicing 

Australia has 453 accredited Visitor Information Centres (VICs) across the states and territories. These VICs service 13.5 million visitors annually. With the growing number of information touch points for travellers, the role of VICs in visitor information servicing must continue to evolve and adapt.
This report summarises insights from research, literature and success stories nationally and internationally. It provides a fresh view on the future of VICs and the priorities to remain competitive and relevant.

Visitor Information Centre Directions Paper - Queensland

A Way Forward for Queensland VICs is now available for download.  The paper captures future thinking about the role of accredited VICs as information providers in Queensland. It reflects the feedback received to the VIC discussion paper circulated in December-January 2014.

Visitor Information Centre Directions Executive Summary

The VIC Directions Executive Summary is now available for download.  This paper provides a snapshot of the role and value of accredited VICs in Australia and how to improve performance and ensure future success.