NZ i-Sites Economic Impact Analysis
New research has highlighted the key role i-SITE visitor centres play in unlocking visitor spending in New Zealand’s lucrative tourism sector. The Economic Impact Analysis of the i-SITE Network report shows that i-SITEs improve visitor experiences, which in turn increases local spending and generates local benefits. Read More.
The Influence of Western Australia Visitor Centres on Tourist BehavioursVisitor Centres continue to play a crucial role in informing and educating tourists about local areas and tourism products, despite increasing numbers of consumers using digital channels for searching, selecting and booking travel. Tourism Research Australia (TRA) - in partnership with Tourism WA - contracted Metrix Consulting to research the effectiveness of visitor centres in Western Australia (WA), their impact on visitor behaviour, and how their offering can be improved. Read More.
Can technology replace Visitor Information Centres?
The University of Wollongong has published research that explores the use of technology and its impacts on the future of Visitor Information Centres (VIC). Click here for a summary of the research.